To reinforce that BBC One is the place for brilliant, big,
exciting and engaging prime time entertainment. We worked closely with the
team developing the TV trail to promote the BBC's new Saturday night
entertainment show. Viewers know the format well, so there was no need to
explain it to them. It was all about having fun with Graham, the panel, and
the iconic title track. The element of strong competition was also
important, so the strap line of "They'd Do anything to be the next Nancy and
Oliver" said it all.