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Campaign: |
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The Olympics – Athens 2004 |
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Client: |
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BBC Sport (August 2004)
BBC Radio 1, Radio 2, Radio 4, Five Live, 6music, BBC 7,
1xtra, BBC Local Radio. |
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Brief: |
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To illustrate the super-human nature of Olympic Athletes,
using Greek myth and legend as a backdrop. |
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Tone: |
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Cool, bold, Expansive. |
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