Campaign: Six Nations 2008   Client:   BBC Sport Networks: BBC Radio 1, Radio 2, Radio 4, Five Live, Local Radio.   Brief:   Appealing to established rugby fans and those who only tend to watch the big games, this campaign needed to build on the interest that had been generated by the World Cup. The super-human qualities of world class rugby players lends itself to comparison with great warriors, as well as being perfect for grand movie-style promotions. The TV campaign was a direct tribute to the trailer for "300" and we worked closely with marketing agency RKCR/Y&R to mirror this in the radio.   Tone:   Cinematic, dark, daunting, impressive.