Fresh Air Production. 11 Devizes Road, Swindon SN14BH / firstname.lastname@example.org / +44 (0) 870 1417117
The BMW Good Food Ride was a special pull-out in The Observer
The print version featured 100 of the very best organic food producers in the UK, and was accompanied by a series of 5 audio programmes. Presented by Miranda Sawyer, these shows also featured high-profile chefs including Heston Blumenthal.
The podcasts followed a reporter touring the country in a BMW 1-Series, speaking to producers and featuring the food producers in particular regions. It was a great example of how a commercial download can sound just as good as a BBC programme.