Fresh Air Logo - transparent

Fresh Air Production

Fresh Air Production. 11 Devizes Road, Swindon SN14BH / info@freshairproduction.co.uk / +44 (0) 870 1417117

Facebook circle blue large Twitter circle blue large bmw_gfr_11-640x480 Nav 1 left black large

The BMW Good Food Ride was a special pull-out in The Observer

 

The print version featured 100 of the very best organic  food producers in the UK, and was accompanied by a series of 5 audio programmes. Presented by Miranda Sawyer, these shows also featured high-profile chefs including Heston Blumenthal.

 

The podcasts followed a reporter touring the country in a BMW 1-Series, speaking to producers and featuring the food producers in particular regions. It was a great example of how a commercial download can sound just as good as a BBC programme.

 

 

 

 

The BMW Good Food Ride

bmw logo BMW_logo NEW heston