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Fresh Air Production

Fresh Air Production. 11 Devizes Road, Swindon SN14BH / / +44 (0) 870 1417117

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The BMW Good Food Ride was a special pull-out in The Observer


The print version featured 100 of the very best organic  food producers in the UK, and was accompanied by a series of 5 audio programmes. Presented by Miranda Sawyer, these shows also featured high-profile chefs including Heston Blumenthal.


The podcasts followed a reporter touring the country in a BMW 1-Series, speaking to producers and featuring the food producers in particular regions. It was a great example of how a commercial download can sound just as good as a BBC programme.





The BMW Good Food Ride

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