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Campaign:
Children in Need Recruitment Campaign
 
Client:
  Children In Need , BBC Radio 2 , BBC One , BBC Radio 5 Live
 
Date:
October / November 2007
 
Brief:
  Children in Need required a set of radio promotions to run on BBC Radio 2, 5 Live and BBC Local Radio The brief was that the promos should be engaging, friendly, and use recognisable BBC personalities to press home the idea that listeners should raise money for the charity during their working day. Our presenter of choice was Huw Edwards - instantly recognisable, widely loved, and most importantly a great sport. The Voice over was Terry Wogan of course. It's Children in Need for heaven's sake.
 
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