To write 12 sixty-second scripts to be voiced by James Nesbitt, each describing one of the worst Christmas presents for dads. Each day the ads played in editorial time on commercial stations across the UK, taking the form of a countdown, and recommending Toblerone as the present dads would most like! Each ad contained as much sarcastic humour as possible, giving an honest assessment from a real dad’s perspective. Think “grumpy old Men” with chocolate!
