Digital UK are using radio as one of the main methods of raising awareness about Digital switchover in the UK.
It's a tricky campaign, and Neil Cowling was brought in by Digital UK and AMV-BBDO for advice about producing promotions for BBC Radio. The promotions have run on BBC Radio 2, 5Live and local radio, and the difficult bit is striking the delicate balance between using creative communcation and sounding too commercial for the networks.
After many years of working inside BBC network radio Neil was able to advise, produce, and deliver the promotions onto BBC radio so that the message was communicated as effectively as possible for all involved.
