Campaign: Euro 2008   Client:   BBC Sport , BBC Radio 1 , BBC Radio 2 , BBC Radio 5 Live   Brief:   To build excitement about the tournament despite the absence of any home nation. Working with RKRC/Y&R, the trails are made up of vox-pops with the public, asking who they’ll support in Euro 2008.   Tone:   Friendly, exciting, diverse, light-hearted.   Listen: