To reinforce that BBC One is the place for brilliant, big, exciting and engaging prime time entertainment. We worked closely with the team developing the TV trail to promote the BBC's new Saturday night entertainment show. Viewers know the format well, so there was no need to explain it to them. It was all about having fun with Graham, the panel, and the iconic title track. The element of strong competition was also important, so the strap line of "They'd Do anything to be the next Nancy and Oliver" said it all.
Tone:
A glamorous bold production, which is engaging, fun and entertaining.
