Sport Relief
, BBC Radio 1 , BBC Radio 2 , BBC Sport Marketing
Date:
July 2006
Brief:
To motivate families and friends to challenge each other to get out and run for Sport Relief. Davina McCall was to be the voice across all stations. However, the campaign tone was split into two styles:
For Radio 1 we wrote a script for Davina and Chris Moyles, who was running the mile. They’re such great friends that we just gave them the general idea and they just bounced off each other.
For all other stations we mirrored the TV idea by hearing a family running together – a much more middle-of-the-road treatment, ideal for people who hate Chris Moyles!
