Campaign: The One Series Good Food Ride   Client:   BMW , The Fish Can Sing, Open Sourse Studios   Date: October 2006   Brief:   BMW launched the “Good Food Ride” to promote the new One Series to a young upwardly mobile market. The site and the accompanying book detail the 101 best places in the UK to eat fresh food, and BMW wanted a set of high quality download programmes to guide listeners around venues. Miranda Sawyer hosts five 20-minute long programmes with celebrity chefs Richard Corrigan and Heston Blumenthal as our reporter Micky Curling guides us round five regions of the UK sampling the finest food around.   Tone:   The programmes needed to be of very high production standards to mirror the BMW brand. The quality of research and production measures up to any on BBC radio.