TV Licensing
, BBC Radio 2 , BBC Radio 4 , BBC Radio 5 Live , AMV BBDO
Brief:
To help the agency build radio promotions to fit on BBC network radio. TV Licensing has been re-branded with messages centred around technology and ease of use. Their message needed communicating without too much threat or "Big Brother" overtones. Fresh Air set about working with the agency to build understanding between themselves and the radio stations so that the promotion could play to the strengths of BBC networks. The results were very satisfying.
