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Campaign:
Wright and Bright
 
Client:
  BBC Radio 5 Live
 
 

A loud and lively show needed a loud and lively introduction. The chemistry between the two presenters is the mainstay of the show, and this stems from their previous on-pitch chemistry. Neil Cowling provided the in-your-face start the show needed, using commentary clips to tell the story and carve out the rhythm.

 

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