The BBC’s WInter Olympics promotional campaign has bagged us another Sony Radio Academy Award.
Fresh Air took the bronze in the category of “Best Promotional/Advertising Campaign”. The judges very nicely said:
“The judges were unanimous in their praise for the creative treatment and impact of the entry. The production quality was second to none.  Strong writing, performance and use of sound transported the listener straight into the drama of the sporting event. The call to action also contributed to a very effective brand campaign for the BBC at large.”
Not bad at all! And yes we had a very goo dnight thanks for asking.