Saturday 7th June 2008
The BBC’s Euro 2008 campaign is on air, with the tough task of getting people enthusiastic about a tournament with no home nations!
Fresh Air has worked with RKCR/Y&R to create the radio cross-trails which feature vox pops of people declaring which country they’ll be backing. Theyre running across Radio 1, 2, 5 Live and local radio.
The Guardian described the campaign as “the most imaginative” of the promotional campaigns on offer.
See the TV campain here Euro 2008 TV promo