The BBC has launched a month long series on programmes across its TV schedule under the banner of “The Poetry Season”.
Including programmes from Robert Webb, Sheila Hancock, and Simon Schama, it’s being promoted across BBC radio by conceptual and appointment-to-view trails produced by us at Fresh Air.
The trails involved Robert Webb and Hugh Dennis “bringing poetry into their lives” and will air on Radio 2, Radio 4, 5Live and BBC Local radio.