You know the detector vans? Well TV Licensing are a bit more advanced than that these days. “It’s all in the database”, and the new message is all about how easy it is to renew or update your details. TV Licensing’s new radio promotions went on air today across BBC radio with the help of Fresh Air. AMV BBDO worked on the re-branding and the TV ads, and then brought us in to help transfer the message onto Radio 2, Radio 2, 5 Live and local radio.
It’s not an easy message to get across without sounding like Big Brother, but we reckon we cracked it. Have a listen here.

Why don’t you have a listen here.