TV Licensing has launched its latest information messages for radio, featuring Johnny Ball (our childhood hero) and Sarah Parish. The promos, produced here at Fresh Air, are part of the “Push a Little Button” campaign which stretches across TV and outdoor media to promote the new and improved TVL website.
The scripts are very straight forward, running across all national BBC radio stations, as well as a re-run of the students campaign for Radio 1, targetting those who might previously have been daunted by the idea of paying for their TV License online.
The campaign runs for a total of 5 weeks.