The Six Nations campaign has launched on the BBC,with the strapline “You don’t play the team, you play the nation”.
Once again the radio campaign is a quality piece of Fresh Air work, with creative from Red Bee Media.
It involved speaking to rugby legends including Matt Dawson and Jonathan Edwards to hear their memories of the unique Six Nations atmosphere.
The campaign launches today across Radio 1, 2, 5Live and all the BBC’s local and national stations, and it sounds flipping great.