The RBS Six Nations 2008 gets underway this week, and for the sixth year running all the radio promotions have been made here at Fresh Air. Working closely with top ad agency RKCR/Y&R for BBC Sport, we’ve developed the campaign based on the trailers for the movie “300”. Promos are running on Radio 1, Radio 2, Radio 4 and 5Live, and we’ll be refreshing them for the duration of the Championships.
Have a listen here.
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