The World Cup kicks off today and we’re staying very realistic about England’s chances.
However the tournament’s being brightened up by a brilliant promotional campaign for the BBC’s coverage, all framed around the colour and vibrancy of the host nation - South Africa.
We’ve teamed up with cult DJ Jaguar Skills to create the BBC’s radio promotional campaign which is on air and sounding great.
Getting the idea of colour across on radio was never going to be a simple task, but we gave Jags all the tools he needed to create a stunning piece of audio.
The campaign runs across Radio 1, 2, 4 and 5Live for the rest of June. Exactly when it finishes depeneds on England’s progress. Gulp!