Formula 1 is back on BBC TV this season, and today saw the launch of the huge promotional campaign for the coverage.
Billed as “The World’s Greatest Car Chase”, the trails involve the classic Fleetwood Mac track “The Chain”, as well as genuine clips from F1 car radio.
Running across BBC network from Radio 1 to Radio 4, it’s one of the largest campaigns of the year and involved a huge amount of work for Fresh Air, working closely with Red Bee Media and BBC Sport to create a closely integrated approach and a powerful sound.