Followin on from last year’s hugely successful campaign on Radio 1 we’ve once again been working with Proximity London to persuade new students that they need to buy a TV license.
The message this focuses on the fact that “The laptop is the new TV”, and involved a specially recorded discussion between a group of students about how they consumed TV.

The new trails begin on Radio 1 this week. The recording has also been made into a TV campaign to run on Freewire TV in campuses all over the UK.