The Winter Olympics are fast approaching, as long as they can get the snow in Vancouver, and the BBC’s promotional campaign is in full swing. The incredible black and white animation is already on the TV, and today we delivered the radio campaign to run across Radio 1, Radio 2, Radio 4, 5Live, and local radio.
The promos feature Richard Armitage of Spook and Robin Hood, and some mind-boggling sound effects courtesy of the geniuses at McAsso Music.

Listen out for them - they’re HUGE! and they run from this Saturday until the events finish on 27th February.