Fresh Air Production. 11 Devizes Road, Swindon SN14BH / email@example.com / +44 (0) 870 1417117
Radioplayer is the UK radio industry's platform for online listening.
They recently commissioned a national campaign to raise awarness and increase usage via tablet and mobile devices.
Fresh Air created the concept of "Discover Your Perfect Radio" to simplify a potentially complex message:
Find your new radio device, and discover great new content.
The voice we turned to was Alan Davies.
The second generation of this campaign communicated an even simpler message:
Listening to the radio improves your mood.
The ads, with their witty and friendly tone, have been remarkably successful at driving app downloads and awareness.
Click on the images to hear the adverts.