Five Live’s biggest ever competition, and the centre-piece of their Euro 2004 promotion. Fresh Air Production project managed this competition from conception to execution.

The mechanic was devised and constructed by Neil Cowling who personally oversaw every aspect including studio production, promotion, publicity, question setting, and delivery of the final prize.

In an area of radio traditionally neglected by BBC networks, this competition stood out as being original, attention-grabbing and meticulously produced. It delivered great value to the network, and a great prize for four very lucky England fans.