Branded podcastS, radio ADVERTISING and radio programmes
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Historic England Podcasts
In late 2017, Historic England ran a campaign to celebrate “irreplaceable” places in England. They wanted to make a podcast to accompany the campaign and dig out the stories behind both the famous and lesser known places nominated. From a hut in Bletchley Park where modern computing evolved, to the iron railings which suffragettes chained themselves to – we stepped back in time to the very roots of our national identity. And with Emma Barnett as our host, made a brilliant podcast about history that might be right on your doorstep!
In this iTunes top 10 (!) podcast, produced for the Houses of Parliament, writer and comedian Meera Syal explores the way our country is run day to day.
Granted access to the inner workings of Parliament, Meera walks us down the corridors of power to uncover what really happens at the heart of British government. Over six episodes, we discover how the government is formed, how the laws that shape our daily lives are agreed upon and enforced, and how our leaders are held to account and by whom.
Perhaps most importantly, with the insight of members of the public and key figures within the houses, we discover the ways in which parliament affects your daily life…and how you can affect it.
In autumn 2016, Fresh Air partnered with the National Trust to produce the National Trust Gardens Podcast – taking you behind Britain’s hedges. Over three 25-minute episodes, Head Gardener Alan Power learns the stories and secrets of Britain’s most beautiful heritage gardens, from the people who help to look after them.
We start on Alan’s perfectly manicured home turf - Stourhead in Wiltshire – as the seasons change across this 18th century masterpiece. Then north we go, to Croome in Worcestershire – the ‘first and most-favoured child’ of pioneer gardener Lancelot ‘Capability’ Brown. And finally to Sissinghurst in Kent – a garden born of romance, society and scandal...
Alongside the three 25-minute episodes, we produced a series of ‘Garden Cuttings’ – 5 minute clippings which focus on teaching the green-fingered amongst you how to recreate National Trust splendour in your own back garden!
The BMW Good Food Ride was a special pull-out in The Observer
The print version featured 100 of the very best organic food producers in the UK, and was accompanied by a series of 5 audio programmes. Presented by Miranda Sawyer, these shows also featured high-profile chefs including Heston Blumenthal.
The podcasts followed a reporter touring the country in a BMW 1-Series, speaking to producers and featuring the food producers in particular regions. It was a great example of how a commercial download can sound just as good as a BBC programme.
As part of our ongoing work for BBC Radio Cross Trails, Fresh Air has produced many of the BBC's biggest drama and entertainment campaigns of recent years.
The trails run on every single BBC radio network, tailoring the content to fit the station. We script, direct and produce the promotions, working with major advertising agencies, and recording with major talent.
They are some of the highest profile campaigns in the UK, and we're very proud of them.