WHY BRANDS SHOULD BUILD THEIR OWN PODCAST

In October 2022, we appeared at the IAB UK Podcast Upfronts to explain why your brand should have your own podcast. We chatted with Ruairi O’Kane of National Lottery and Amber Rose-GIll, presenter of their series ‘Amazing Starts Here’ about the sucess of the podcasts and how it had all come together. Richard Blake - our Director of Marketing and Growth - laid out the five reasons for making a brand podcast. As always, we talked about combining Creative Flair and Commercial Nous to create something both wonderful to listen to and powerful for the brand.

You can watch the full session right here: https://www.youtube.com/watch?v=qefe84Sr2pY&t=4s