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To segue from the last blog – yes, lockdown is crap.
But there are some silver linings.
We eat together as a family. Daily!
I’ve been making the most of my 1 hour of outdoor exercise. Because otherwise those family meals (with pudding) will certainly start to take their toll.
And in a work context, the very fact that we can’t get our contributors into a studio has made some of our projects easier to produce than they might otherwise have been.
Take Shell, for example.
They wanted to create a reactive episode, making the most of their existing channel - The Energy Podcast
“#covid19 has changed everything. China was the first country to experience the pandemic and the first to emerge from it. In this special episode of the Energy Podcast we hear what life has been like for some, with a glimpse of what the future of energy could look like there. (Claire Daly, Shell)”
It wasn’t going to be straightforward. Most of the contributors were in China. We needed to work with translators, source native language voiceovers, and bring in specialist editors. We were dealing with significant time differences, plus stakeholders and sign-off processes on a truly global scale.
However, the remote recording itself was the least complicated part of it. With no studios to book, conflicting office hours to juggle, or transport to sort, we recorded via video conference into mobile phones and had the audio e-mailed over. We also talked each of our guests through some insider tips and tricks to get the best audio from their lounges, bedrooms and broom cupboards.
For us, making a podcast under lockdown has certainly been an experience. Michaela is right when she says some things are actually simplified under lockdown – diaries are more open, with modern tech we can record down the phone. The main difference is not having a studio handy, and having multiple possible interruptions - doorbells, children, pets and partners etc. Bryony Mackenzie had some novel ways of recording her voice from underneath a clothes dryer! But we got there in the end with the guidance and superior podcast skills of Fresh Air. (Claire Daly, Shell).
Our brilliant producer Annie Day was the one to work her magic, and manage all the genuinely complicated parts. And the result is a thoughtful, crafted, engaging piece of corporate storytelling.
Fresh Air are full of solutions to complex problems and full of creative ideas to make your podcast stand out. (Bryony MacKenzie, Shell)
So, if you’re looking for a podcast professional to help produce your complicated project, you know where we are.
We’re pretty good at the more straightforward kind, too.
Right. What’s for pudding today…?
Michaela.